ACBMC Brand Hub

01 · The Mark

Logo

The ACBMC mark is a bearded silhouette, bold, and unmistakable. Use the full-color version whenever possible. On dark or photographic backgrounds, use the knockout (white) version. Never redraw, recolor, stretch, or add effects to the mark.

Primary · Full Colorlight bg

One-Color Blacklight bg

Whitedark bg

White on Redbrand red bg

Outlineapparel / print

Color Outlinealternate

DoKeep clear space around the mark equal to the height of the "AC BMC" lettering. Use supplied files only: PNG for screen, EPS/PDF for print.

DoPlace the full-color mark on white or light neutral backgrounds; switch to knockout white on black, red, or photos.

Don'tRecolor the beard or sun, rotate the mark, add drop shadows or outlines, or place the full-color version on busy backgrounds.

Don'tTypeset "AC BMC" in a different font or rebuild the lettering. It's part of the artwork.

02 · Palette

Color

Three colors. No more. The red carries the energy, the black carries the weight, and white gives everything room to breathe. Click a swatch to copy its hex value.

Boardwalk Red HEX #EC2028 · RGB 236 / 32 / 40 CMYK 0 / 86 / 83 / 7 · PMS 185 C (closest) COPIED ✓

Beard Black HEX #050708 · RGB 5 / 7 / 8 CMYK 0 / 0 / 0 / 100 (rich: 60/40/40/100) COPIED ✓

White HEX #FFFFFF · RGB 255 / 255 / 255 CMYK 0 / 0 / 0 / 0 COPIED ✓

03 · Typography

Typography

The lettering in the mark is custom geometric caps. For everything else (web, social, flyers, documents) use Montserrat, free on Google Fonts. Headlines are heavy, uppercase, and tightly tracked; body copy stays regular weight.

Grow It.
Show It.

Headlines · Montserrat 800 to 900

Aa Bb Cc 0123

Subheads · Montserrat 600 to 700

Aa Bb Cc 0123

Body · Montserrat 400 to 500

Aa Bb Cc 0123. The Atlantic City Beard and Mustache Club, est. at the Jersey Shore.

04 · Asset Library

Downloads

The official file library. Filter by category, search by name, and download print-ready or web-ready files. PNGs are for screen; EPS and print PDFs go to vendors.

No assets match that filter.